Coffee is a popular drink loved all over the world.
In recent years, more and more people feel that coffee is an essential part of their daily lives.
In this article, we will introduce recommended coffee beans and how to choose them for those who want to enjoy making delicious coffee at home.
We will also explain some tips to make your coffee taste even better, so please make use of this information.

--------------------------------------------------

　📖Table of Contents

• How to choose coffee beans
• How to choose a coffee shop
• About the flavor of coffee
• About Specialty Coffee
• Choose light roasts by region
• Three points to enjoy delicious coffee
• 6 Recommended Coffee Beans
• My Feelings, Then and Now

--------------------------------------------------

How to choose coffee beans

The taste of coffee changes subtly depending on the condition of the green beans before roasting, the roasting method, and the extraction method.
When choosing coffee at a coffee shop, be sure to check out the different coffee lineups available at each shop.
In particular, it is recommended to pay attention to the degree of roasting of the coffee, as this will make it easier to choose the coffee that suits your taste and flavor.

How to choose a coffee shop

Although coffee is a general term, there are actually many different types.
The quality of coffee is greatly influenced by the quality of the raw beans.
By choosing coffee from a shop that is committed to using the highest quality green beans possible and good roasting and brewing, you can enjoy better tasting coffee at home.
When choosing a coffee shop, it is recommended that you first try coffee from a variety of shops.
Among them, look for coffee from a shop that you find particularly delicious.
Ask the staff at your favorite coffee shop about their specialties.
Also, choosing specialty coffee, as described below, will help lead to a better future for coffee.

About the flavor of coffee

The flavor of coffee has been likened to a variety of ingredients, including fruits, spices, and nuts.
Another characteristic of coffee is that it can be described in a wide range of ways, based on the texture it has when you put it in your mouth and the impression it leaves aftertaste.
Coffee flavors are complex, so we recommend that you first read the description and then, if there is a coffee that interests you, try it in the store to see for yourself.

About Specialty Coffee

Specialty coffee is a particularly high-quality coffee that is said to exist in only the top 5% of the total.
It is judged primarily by cup quality, but also takes into account other factors such as traceability and sustainability.

💡Cup quality

Simply put, cup quality means deliciousness.
The deliciousness of coffee comes from the consistent and thorough quality control that is carried out from growing the coffee on the farms to producing the green beans until they are made into coffee.
The taste is exceptional, made from high-quality coffee beans.

💡Traceability

Traceability refers to the transparency of coffee bean information.
Knowing which variety of coffee was grown in which field in which country, and by what processing method, helps us understand what makes the beans so delicious and how we can make them even more delicious.
Furthermore, high traceability is possible only because producers have solid quality control.
In other words, it is deeply related to cup quality (taste).

💡Sustainability

Sustainability refers to the continuity of business leading to a better future.
It is important that we have a positive impact on each other, including not only producers but also coffee businesses and consumers.
Coffee has a particularly large impact on the environment, and at the same time, we are mindful of various issues, sometimes working together to do what we can to create a better future.
Specialty coffee, by its very nature, is a coffee that contributes to coffee sustainability because it is traded directly with producers.

Choose coffee beans by roast level

The degree of roasting of coffee beans varies depending on the length of time they are roasted, which results in different flavors and tastes.
Here we will explain about dark roast, light roast, and medium-dark roast.

☕About roasting degree

The degree of roasting of coffee beans varies depending on the amount of time they are heated.
Dark roasts take longer to roast than light roasts, resulting in a darker color and a more fragrant aroma.
Some dark roasts exude oil.
Light roasts are roasted for a shorter time than dark roasts, resulting in a brighter color and a more fruity aroma.

☕Dark roast

Dark roasts have the flavor elements that are generally perceived as "coffee-like." The main characteristics of dark roasts are their aroma, bitterness, and robust taste.
The coffee beans have a glossy appearance and are a deep brown or blackish brown color.

☕ Light roast

Light roasts have a shorter roasting time, which results in significant differences in taste depending on the origin, variety, and production and processing method of the green beans.
Light roast is a degree of roasting that allows you to enjoy the unique flavor of coffee.
In some cases, the taste may be more like tea or fruit juice than coffee.

☕Medium-dark roast

Medium-dark roast is a roasting level that is intermediate between dark and light roast, and is characterized by its ability to combine the best of coffee's flavor and individuality.
We recommend that you first try comparing coffees from the same shop based on the degree of roasting.

Choose light roasts by region

Light roasts are roasted for a shorter time, so the flavor is more likely to reflect the characteristics of the climate, variety, and production process of the green beans.
"Single origin coffee" is sold without blending raw beans, allowing you to identify the origin, and what's interesting about it is that you can taste the individuality of the coffee.

🔍Ethiopia

Ethiopia is the home of the coffee plant and is the source of wild, indigenous coffee.
Some producers even harvest coffee from wild-growing trees, so production per farm is very small.
Therefore, most of the products are aggregate lots from small producers, and are often managed primarily by the name of the place where they were processed.
Ethiopian coffee has a distinctive floral and citrus aroma and fruity flavor, making it popular because it is easy to drink.

🔍Yemen

Yemen is said to be the home of the coffee industry, having begun exporting coffee to Europe.
Yemen is the birthplace of the original Arabica cultivar, and most of the cultivated coffee trees grown in other countries were introduced from Yemen.
Because it is grown in high mountainous areas, production is not very high.
It has a complex flavor reminiscent of fragrant wood and whiskey.

🔍Brazil

Brazil is the world's largest coffee producer.
Because it has a good balance of acidity and bitterness, it can also serve as the base for blended coffees.
Another characteristic of Brazil is that it is smooth and easy to drink.
It has a soft acidity and a sweet, nutty flavor, making it a recommended region for those who want to start with an easy-to-drink coffee.

🔍Colombia

In recent years, Colombia has seen an increase in producers pursuing unique flavors through special production processes.
Although the production volume per farm is small, the coffee produced here is characterized by its unique flavor.
Coffees that are specially produced and processed can have a rich sweetness or a distinctive fruity flavor.

🔍Guatemala

Guatemala once had seven producing areas known as the Rainbow Mountains.
Currently, it is produced in eight different regions, and because the climates differ between the eastern and western regions, the taste varies greatly depending on the region.
Some regions produce wines with a good flavor, fruity acidity, rich smoothness, and a gorgeous aroma.
(Some regions produce wines with a rich, fruity acidity, rich smoothness, and a gorgeous aroma.)
Because of its good overall balance, it is often used as a base for blends.

🔍Panama

Panama is known as the producer of the rare Geisha coffee variety, which originates from Ethiopia.
The Geisha variety is very popular because of its gorgeous aroma that is hard to believe is coffee.
Because it is difficult to cultivate, production is low and it is traded at a high price.
The Geisha variety from Panama is characterized by its rich, floral aroma, honey-like sweetness and citrus-like acidity.

Three points to enjoy delicious coffee

There are a few things you can do to make your coffee taste better. Here are three ways to do it.

Grind only the amount of beans you need just before brewing.

The moment coffee beans are ground into powder, their flavor begins to deteriorate.
This is because when beans are turned into powder, the surface area increases, making it easier for the ingredients contained in the coffee beans to be extracted.
By grinding only the amount you need to brew, you can enjoy delicious coffee for a long time.
You can also adjust the taste to suit your taste by changing the grind of the beans.

💡Measure the amount of coffee, water and time

To make delicious coffee, you need to know that four factors affect the taste of the coffee: amount of powder, grind size, extraction volume, and extraction time.
Recording the amount and time of each ingredient will help you the next time you make coffee.
Whether things go well or not, keeping a record of the numbers will allow for accurate analysis.

💡Storage method is also important to maintain flavor

The key to maintaining the flavor of your coffee is to drink it as soon as possible.
As a general rule of thumb, it's best to consume your coffee beans within one month of purchasing them.
When storing beans, it is important to avoid high temperatures, humidity, and direct sunlight, and to seal them so they do not come into contact with air.
If you are storing it for more than two months, put it in the freezer and take out only the amount you need, being careful not to let condensation form.

6 Recommended Coffee Beans

To brew delicious coffee, it is essential to use high-quality beans.
Here we introduce six carefully selected coffee beans.

Sarutahiko French

Sarutahiko Coffee's signature blend has been around since the company was founded.
This product has been repeatedly improved with the sole aim of delivering delicious coffee.
Enjoy the rich aroma, pleasant sweetness, and smooth, lingering finish.

Tokyo Till Infinity

A special medium roast blend that is also used in our cafe lattes.
Rather than maintaining a consistent flavor all year round, we change the blend for each season, with the desire to deliver a delicious taste that can only be found at that time of year.

Nesting Blend

With the theme of "Taste that you can experience every day," we focused on creating a delicious and balanced flavor that won't tire you out even if you drink it every day. This is an online shop exclusive blend that has many repeat customers.

Seasonal Blend

We offer original blends to match the seasonal theme.
We hope you enjoy the changing seasons with new blends every month.

My Feelings, Then and Now

To enjoy delicious coffee, it is important to choose the right beans and coffee shop.
Some points to consider include the origin of the coffee beans, the degree of roasting, the grind size and amount of powder, the brewing time, and the quantification of the amount of extraction.
Sarutahiko Coffee is known for using the highest quality raw beans delivered directly from the source.
Our specialty roasting team carefully roasts our coffee beans, from light to dark roasts, to produce a high-quality finish.
We have a wide range of coffees available, so you're sure to find one that suits your taste.
You can also purchase it from our online shop, so please check out the link below.

Sarutahiko Coffee online shop